ChrisNurse
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Pioneer Car Interface

PROJECT DETAILS

Although the car audio market is extremely profitable, the interface and functionality for leading brands like Pioneer tend to look and feel outdated. With recent advancements in car radio UI introduced by Tesla motors, Pioneer has the opportunity to update existing models which already come standard in most vehicles.


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Research Insight

Based on surveys geared towards car enthusiasts and regular car buyers, a majority of consumers dont really pay much attention into how advanced their car radios are. In fact most dont care and aren’t willing to shell out the extra money towards a better unit.

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CHALLENGE

Convincing both the car enthusiast and regular car buyers to appreciate their radio experience.

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Current basics in Pioneer radios

- Menu Button.

- Preset Buttons mostly between 4 - 6 physical buttons.

- Radio Scan

- Bluetooth Setup

- Volume Control

- Eject Button

- End/Make call button

- Directional Pad

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Current basics from the competition

- HD Backup Camera

- Fully integrated Navigation Bar

- Real time updates of Engine basics

- Screen Widgets

- Capacitive Touch Screen

- Built in WiFi

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What can Pioneer do to update

- Eliminate physical buttons

- Integrate radios with car’s built in computer

- Upgrade touch screens from resistive to capacitive

- Simplify common functions like music selection and syncing

- Introduce technology that regular car buyers never knew they needed

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DO MORE. CLICK LESS

Dragging widgets from the bar to the screen display simplifies navigating through the UI making all tasks seamless.

Keeping alert and focused on the road should always be the primary goal.


MAIN FEATURES

 

Fingerprint Engine Unlock

Unlock the car engine by simply adding your fingerprint to the in-dash Pioneer deck and through bluetooth connectivity syncing with the vehicles OBD2 sensors, access can be granted to specific users avoiding unauthorized use.

 

MultiTask all on one screen

With our 3-in-1 screen design, you can do more on the desktop without the hassle of having to click through numerous screens. This makes greatly decreases the amount of distracted screen time.